The future of the BIO

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The future of the BIO


The Bio is sufficient in itself an act of citizenship?
Opinion by Jean Guillaume Zaoui, CEO of Medial

In a society of mass consumption, food marketing concepts become only healthy foods. The food industry has adapted to competition impersonal radius of our stores. But she had a choice?

This choice is now a hand: do we want to be able to eat better and we let the trend "organic" and be diverted into a single stamp on the empty boxes of any health benefits?

Therefore, some experts have been trying for ten years, even before the advent of Organic, to associate products with high nutritional value to a nutritional and behavioral therapy: understanding the body, mind, metabolism, need for physical activity and how to organize themselves in their daily lives.

This method of treatment unique, has chosen to work on when finally everything is at stake: the meal. "Tell me what you eat, I'll tell you who you are" takes on its meaning.

But this learning is not acquired by simply reading or in one interview. He requested support in time, with a proven method.

Therefore, diet centers such as shopping Medial (25 stores in France and the website maigrir.fr) working on this solution for 15 years.
Their approach is unique in combining products with high nutritional value (dietary supplements, meal replacements ...) as learning tools, with weekly meetings during which the highlights will be analyzed as the weaknesses of health behavior , which will be used to customize a solution "realistic and achievable in everyday life" as pointed out Dr. Jean-Luc GILARDET, nutritionist and medical director.

A randomized study published in the Lancet (medical journal international reference) and Pekkarinen Mustjoki also proves the usefulness of this method to find its ideal weight and maintain it.

Know consuming is it so important that the choice of organic products?

We are therefore today! Want to take advantage of the tendency of bio finally know how to exploit the full potential of its health food?

Indeed, the perversion of the system of consumer always bring us back to a need to believe rather than a need to understand.

This is where the assistance of professionals such comprehensive care is fundamental: the centers offer the specialized diet of unlimited appointment to follow this evolving program. While returning to a healthy weight effectively, our real needs and will gradually build a shell for autonomy in our behavior and our way of consumption.
Associate organic products with an evolutionary learning: a revolution!

French standards are among the most stringent in the world (food, traceability, ethics). But many are already serving in those countries least look at the legal level.

It's just not the case for Medial, which launches the first high protein snack consisting of milk and eggs from organic farming on 1 December 2009.

Made in France, these meals are guaranteed organic by structuring the certifying body "Qualité France". In addition, the Medial Group is committed to a social charter and meets a specific procedure for tracking and services.

That may be why the centers were seen Medial certified organic distributors in the same French certification body.

Offer organic products as respect the chain of in-house Bio: this is still a big difference for a method that has brought 50,000 people to become autonomous.

This now opens in learning more, and employees through the CNTR which allows to use the titles restaurant across the network Medial.

According to its CEO, "the door of our centers is wide open for all. We deal mostly weight problems, and our greatest pride is that all our customers leave with a different idea of ​​dietetics and a better understanding of themselves! ".