Milk freely, without problems of bloating and heaviness

30% of French people have problems digesting milk (1). Most of them ignore the head: the milk sugar (lactose)

(1) Survey conducted by IPSOS France in the month of July-August 2010 from a representative sample of the French population aged 15 and over.

Milk is in the top three foods difficult to digest by the French (with pepper and garlic). But they do not know why. Only 3.6% mentioned the correct answer ie the sugar found in milk, lactose.

The company "Valio" has developed a real alternative, milk and dairy products guaranteed 100% lactose free. This is a real technological feat, the players of the milk never far failed to guarantee the total absence of lactose. These products are guaranteed 100% free of lactose retain their great taste of milk and all their nutritional properties. The nutritional value of milk lactose Zero remains the same, but with 20% fewer calories. Now available in France in the Paris region and in the North, lactose-free milk will allow everyone to continue to enjoy the benefits and good taste of milk or start drinking it.

On the occasion of the launch, the company Valio with the help of a scientific committee composed of Professor Hammer (gastroenterologist), Prof. Schneider (nutritionist) and Dr Gavidi (GP) is launching a major campaign to information "milk freely" among general practitioners in the lactose and the benefits of milk, with a poster, information card and a website.